Why Storytelling Sells (and Why Your Brand Needs It Now)

If you want people to remember you, connect with you, and ultimately buy from you — tell them a story.

Not just any story. A story that makes them feel something.

In the fast-paced, scroll-happy world we live in, facts alone don’t stick. Features and benefits are important, but emotions drive decisions. Think about it — when was the last time you made a purchase because a brand rattled off a list of specs? Probably never.

But when a brand makes you see yourself in their story, your guard drops, your interest rises, and your wallet opens.

My Story: From the Bottom to Building CEO Chicks®

If “started from the bottom, now we here” was a person, it would be me.

After the 2007 recession, I lost my business, my homes, my cars, and more than a few fair-weather friends. I was at my lowest — but I refused to stay there. In 2012, out of a need for trusted resources and business coaching, I started a small virtual community called Get It Girls (GIG).

What started as encouragement for women quickly turned into a place where more and more business questions came my way. In 2015, I designed a T-shirt for our group with the phrase “CEO Chicks®” — and it sold out instantly. That was my “ah-ha” moment.

By August 2016, we hosted our first annual event, Dominate — sold out, with women from around the world seeking the CEO Chick experience. Since then, CEO Chicks® has become a movement, providing coaching, courses, events, and branding services to help women collaborate, create, and dominate®.

And the truth is — none of that growth would have been possible without storytelling. My journey wasn’t just a list of credentials — it was a narrative that women could see themselves in.

Why Storytelling Works in Marketing

• It builds trust: People buy the who before they buy the what. When you share real, authentic stories, your audience begins to believe in you.

• It creates emotional connection: Emotions trigger memory. Customers are far more likely to remember the feeling your story gave them than the details of your sales pitch.

• It differentiates you: Products can be duplicated. Prices can be matched. But your story is yours alone — and that’s your competitive edge.

• It inspires action: A well-told story doesn’t just entertain — it moves people to do something, whether that’s signing up, clicking buy, or sharing with a friend.

  
  

Why Every Marketing Campaign Needs a Story

Your ad campaigns, social posts, and even email newsletters should all carry a narrative thread. Whether it’s a customer success story, your personal “why,” or a behind-the-scenes look at your process, stories humanize your brand and make your message memorable.

Without a story, your marketing becomes noise. With one, it becomes a conversation that sticks.

That’s why I’m hosting my new class: Story Selling – Turning Your Story into Sales.

In this interactive 35-minute session, I’ll teach you:

• 3 proven storytelling frameworks that make your brand unforgettable

• How to adapt your story for different social media platforms

• Practical scripts you can start using immediately in your marketing

• Ways to turn customers into story sharers who market your brand for you

  
  

If you’ve been struggling to connect with your audience or stand out online, this class will give you the tools and confidence to share your story in a way that sells.

Date/Time: August 15th & 22nd @Noon EST

Location: Virtual 

Reserve Your Spot: www.ceochicksonline.com/join

Your story is your superpower. Let’s use it to build trust, create impact, and yes — make sales.