CEO CHICKS WHO DOMINATE FEATURING MAKEDA SMITH

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Why entrepreneurship?

I chose entrepreneurship because I wanted to have more control over my income, schedule and spend more time with my growing family.

 

Did entrepreneurship find you or did you find it?

I would say it found me. I grew up watching my dad who worked a full-time job but always had a side hustle. My siblings and I grew up working on the weekends at a local flea market in Chicago helping my dad bring extra income to our family among many other things he dabbled in. I grew up surrounded by entrepreneurship. I just needed the right business that I could be passionate about and bring in the right amount of income to do it full time.

 

As a business leader, what are some of your greatest challenges?

Some of my greatest challenges as a business leader is consistently finding ways to bring value to my audience that is different and consistent with my brand message. I serve a market that is saturated with real estate brokers, but the one power I have is that they are not me. Therefore, I'm always looking ahead to see what can I do differently in my local and online marketplace to educate consumers looking to get into Real Estate.

 

When you’re not in business mode, what do you do for downtime?

During my downtime, I love to spend time with my family. Whether we are playing tennis over the summer, bowling during the winter or gathering for the holidays, being around them always centers me and keeps me laughing.

 

As a CEO Chick, how are you dominating your industry?

I am building an online community in my industry that has led to people recognizing me in local meetups and networking events. They already know what I have to offer because they have seen me live online or downloaded one of many digital products I offered. It doesn't matter what people are saying about your brand in your presence but what they are saying behind your back is important. By providing educational information to consumers on how to build their family legacy through wealth in Real Estate, it has been expanding my reach and referral network. 

 

What's your number one advice to a fellow CEO chick or aspiring business leader?

One advice I would give to my fellow CEO Chick is to prepare for success. We pray and work for it but when it shows up you must be prepared or it can become overwhelming. This means having your finances, methods and admins in place to manage a six-figure business.

 

What are three things you would tell your younger self in business?

The things you are worrying about now will not matter later. What you see now is just the beginning of something much larger than you. Magnify God and not your problems.

 

What keeps you creative in business?

My audience keeps me creative. Their engagement is phenomenal. I have completely changed the way I market my business. I mostly market my business via Instagram and Facebook. My largest audiences are on these platforms and stay asking questions. Buyers and sellers want to do business with people they not only like but trust and can show a vast knowledge of their experience. Therefore, I have been using my platforms to educate. With the use of live video streams and short video stories, I've been able to stay creative.

 

What can we expect next from you? 

Due to the success of my social media platforms, I have been able to launch a second business to assist Savvy Chicks in Real Estate with building their business on and offline. I am currently finishing up my first book for first-time homebuyers. My goal is to have a digital catalog teaching consumers and fellow women in real estate how to build six figure income in our industry. 

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